NYC Guide for Climate Tech Founders
A client in the Climate Tech space was eager to provide resources for startups in the sector. They wanted to launch the guide during the 2024 NYC Tech Week. When we were first batting around ideas for the project, my client was hoping for a PDF that could be regularly updated and emailed to their audience.
Rejected direction for support artwork


After listening to their overall goals for the project, the budget, and the timeline, I asked if they would consider making the guide a living and continuously updated digital guide.

Yes! They were absolutely open to it, with a few requirements:

  • It needed to be simple for them to update. Automation would be nice to have, but they would need to vet entries before making them public. 

  • It needed to include multiple categories in the database. Most of the data would be consistent, but there would be some specific to individual categories. 
      
  • The data and/or platform ownership would, potentially, need to be migrated to a different entity to maintain it after the launch. 

  • It needed to be affordable and usable a their level. They did not have an existing, supportive tech stack, and were not super tech savvy. 

I provided a list of possible platforms we could use, but highly recommended using a combination of Notion and Typeform as the best option. This was the option the client opted for in terms of cost, simplicity of use, and immediate integrations, and the Typeform UX was a clear winner. 

The guide was successfully launched at NYC Tech Week. I was happy to attend my client’s session, see the work go live, and hear from the founders. We got a lot of “Thank you so much for making this a Notion! This is so nice to use.” 

Anytime! 



Project results
Successful launch of resource guide at 2024 NYC Tech Week

Established and maintained integration between Typeform and Notion

Built, edited, and administered surveys for data ingestion to the guide database


Creative direction







©Kristin Lenz

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“Creativity is the ability to find order in chaos.” — Simon Sinek