Homepage & Navigation
The homepage saw the most drastic before and after look-feel. One of the top priorities defined by the DoubleBlind team was the desire to surface more of their journalism.
Original homepage
We approached solving this by proposing a collection of content-curation modules that could be snapped on or off, like Legos, pending how their needs changed over time. Within the modules themselves, we offered variants that provided more flexibility in how content was teased out to users.
The modules were also designed to behave at the article level when desired.