My role was to lead the redesign, development, and launch of the online experience. We worked to align stakeholders on a foundational, user-first approach to better support all areas of the program. The main goals of the project were to increase editorial flexibility and brand lift while considering current and future revenue opportunities.
Below are some of the key features we developed as part of the new design system for our franchises:
Editorial curation tools
- Story display options
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Editorial curated lists
- Related content modules
Data handling & insights
- Interactive dashboard of key data points
- Data related to user’s inputs
- Decreased risk in list vetting process, systems audit
No dead ends for the user
- Autofill search
- Smarter filtering
- Hub approach (surface full-program value/scope)
Wireframes
Project artifacts