Email Capture
The audit and user research revealed a typical conflict for users: email capture pop-ups can be effective, but users hate them.
Like death and taxes, this is a certainty.
The DoubleBlind team didn’t want to fully abandon a unit that was working well. But agreed that having an additional email unit in their toolbox, given that could work in multiple places, was needed. We all collectively agreed that more email capture positions could be worked omos the homepage. Before the redesign, the most successful email capture unit was the one in the footer, but that was also the only one on the homepage
One other concern that helped us guide this decision was the available screen space for reading. On mobile and desktop, it was less than ~50% of the screen, with two of the existing email capture/marketing positions accounting for most of the viewport. Neither had a function to dismiss it by the user after it had been viewed.