Creative Direction
A small collection of work that showcases great collaboration between editorial teams, as well as external partners in illustration, animation, and more. Full archive? One day 🤭






Inc. 5000 launch video
Led editorial, video, and digital design teams on the first-ever launch video for the Inc. 5000 winners. We were limited in resources and time to travel to physically capture winners. The solution our design team proposed made the launch of this year’s winners the most memorable in more than a decade. 

The branding was aligned with the Inc. 5000 event held in the fall, and usage of this video and the cutting-room-floor content was offered to the events team for usage during the downtime of the event. I still tear up watching this now.  Sound on!

2019 Inc. 5000 launch video



Inc. Founders project
Led visual teams, both internal and external, to develop a cross-platform direction for Inc’s Founders Project.

Intro video for landing page;  and video series elements





©Kristin Lenz

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“Creativity is the ability to find order in chaos.” — Simon Sinek