A creative product & design leader who helps teams distill complex ideas into focused outcomes across ideation, design, development and delivery, content strategy and execution, storytelling, and data visualization.

Audience Infrastrucutre

Maintained day-to-day tasks related to current business requirements around subscription and customer data experiences and platforms while leading audits and discussions for future optimizations:

Managed requests for ad exclusions in the CDP and paywall platform, Piano
managed updates to article metering across subscription flows and led meetings between vendor and design teams during module updates
guided marketing teams and helped troubleshoot campaign implementation in Piano
configured new newsletter requirements in Marketo in collaboration with the newsletter lead and engineering teams for the implementation of on-site units
ongoing optimizations and audit of user subscription flow

Subscription flow adult for SXSW Fast pass lane

Project results

©Kristin Lenz

💙

“Creativity is the ability to find order in chaos.” — Simon Sinek