Kristin Lenz
A creative leader and compassionate listener who helps teams distill complex ideas into focused outcomes across product ideation, design and delivery, content strategy and execution, storytelling and data visualization.
Product Direction
Creative Direction
Data Visualization
About
Data Visualization
If a picture is worth a thousand words, then a thousand words or numbers or the combination of both, is most definitely worth a picture.I’m not entirely sure how data visualization found me. Through my career at newspapers, I was lucky to work alongside the world’s best. Perhaps there. But the craft is not something I trained for, it is not something I did early on in my journalism career. And, the kicker: I HATE MATH (my parents, and my grades, can attest to this).
What I’ve come to discover is that I enjoy data from the conceptual vantage point of, “What is it really telling us?” and “How can we make sense of this, for regular people?” I enjoy twisting and turning the complexities into something that a user/reader will not only be informed by, but more importatly comprehend clearly, if not quickly and with elegance.
I guess the way the kids put it these days is, I’m good at the quantitative and the qualitative. And I’m very thankful for all the analysts in my life.
Inc. Digital
Inc. Magazine
Chicago Booth School Of Economics
One of my favorite examples👇 of the versioning a visualization may go through before a clear winner is chosen.